About

Jeremy Lee

Jeremy Lee
Jeremy Lee

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2027

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Educational Background

Present PhD Candidate, Business Administration
Schulich School of Business – York University
Toronto, Canada
2020 Bachelor of Business Administration in Global Business and Marketing
Minor in Humanities
The Hong Kong University of Science and Technology
Hong Kong

Research Interests – Work in Progress

Consumer behavior, social influences, self & identity, consumer well-being

“The morality of meaning in the marketplace” (with N. Mead and L. Williams). Manuscript submitted.

“Is it commendable to pay your way to your goal?” (with N. Mead and K. Vohs). In preparation.

Awards and Honours

  • Schulich Dissertation Proposal Defense Prize ($2,000 CAD), Sep 2025
  • Beta Gamma Sigma, May 2023 (awarded to top 10% students of bachelor business program)
  • Winning team of Shark Tank session of Doctoral Symposium, Association for Consumer Research Annual Conference, Denver, CO, Oct 2022

Refereed Publications

Liu, Jingshi (Joyce), Amy N. Dalton and Jeremy Lee (2021). The “Self” under COVID-19: Social role disruptions, self-authenticity and present-focused coping. PLoS ONE, 16(9). doi:10.1371/journal.pone.0256939

Refereed Conference Papers

Jeremy Lee, Nicole L. Mead and Kathleen D. Vohs (2025). Is it cheating to pay your way towards your goal?
Poster presented at the Association for Consumer Research (ACR) Annual Conference, Washington
D.C., Oct 2025.

Jeremy Lee, Nicole L. Mead and Lawrence E. Williams (2025). The morality of seeking meaning in the
marketplace. Talk presented at the Society for Consumer Psychology (SCP 2025) Annual Convention,
Las Vegas, NV, Feb 2025.

Jeremy Lee, Nicole L. Mead (2024). Finding and Creating Meaning in the Marketplace. Special session
presented at the Association for Consumer Research (ACR) Annual Conference, Paris, France, Sep
2024.

Jeremy Lee, Nicole L. Mead and Lawrence E. Williams (2024). The morality of meaning in the marketplace.
Talk presented at the Association for Psychological Science (APS 2024) Annual Convention, San
Francisco, CA, May 2024.

Jeremy Lee, Nicole L. Mead and Lawrence E. Williams (2024). The morality of meaning in the marketplace.
Flash talk presented at the Southern Ontario Behavioral Decision Research (SOBDR 2024) Conference,
Toronto, ON, May 2024.

Jeremy Lee, Nicole L. Mead and Lawrence E. Williams (2024). The morality of meaning in the marketplace.
Poster presented at the York/University of Toronto Social Personality Abnormal (YUTSPA 2024)
Conference, Toronto, ON, May 2024.

Jeremy Lee, Nicole L. Mead and Lawrence E. Williams (2023). The morality of meaningful consumption.
Working paper presented at the Association for Consumer Research (ACR) Annual Conference, Seattle,
WA, Oct 2023.

Liu, Jingshi (Joyce), Amy N. Dalton and Jeremy Lee (2021). The Self Under COVID-19: Social Role
Disruptions Undermine Self-Authenticity. Working paper presented at the Association for Consumer
Research Annual Conference, online, Oct 2021.