Jennifer Sedgewick

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2025

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Educational Background

Present	PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: Prof. Dr. Theodore Noseworthy
2015-2017	Master of Arts – Psychology (Cognition & Neuroscience) Arts & Science, University of Saskatchewan Saskatoon SK
2010-2015	Bachelor of Arts 4-year – Studio Art, 2010-2015, Arts & Science, University of Saskatchewan, Saskatoon SK Bachelor of Arts (Honours) – Psychology, 2011-2014, Arts & Science, University of Saskatchewan, Saskatoon SK

Research Interests – Work in Progress

Stereotypes; Cultural Appropriation; Intergroup Attitudes; Brand Activism; Consumer Guilt

Awards and Honours

PhD Leadership Award in Research and Community Building (2022)
Schulich School of Business, York University

CN Graduate Award in Indigenous Business and Leadership (2022)
Beedie School of Business, Simon Fraser University

Article on list of most influential articles in the American Academy of Advertising’s journals in 2019
Article: Spokes-characters in print advertising: An update and extension

Distinguished Master’s Thesis Award Nominee (2018)
Western Association of Graduate Schools
Details: Only one master’s thesis selected per institution for thesis competition in Western Canada

Certificate of Academic Excellence for Best Master’s Thesis (2018)
Canadian Psychological Association

University of Saskatchewan Graduate Master’s Thesis Award (2018)
University of Saskatchewan

Refereed Publications

Sedgewick, J. R., Ali, A., Badea, A., Carr, T., & Groot, G. (2021). Service providers’ perceptions of support needs for Indigenous cancer patients in Saskatchewan: a needs assessment. BMC health services research, 21(1), 1-12.

Carr, T., Arcand, L., Roberts, R., Sedgewick, J., Ali, A., & Groot, G. (2020). The experiences of Indigenous people with cancer in Saskatchewan: a patient-oriented qualitative study using a sharing circle. Canadian Medical Association Journal open, 8(4), E852.

Carr, T., Sedgewick, J. R., Roberts, R., & Groot, G. (2020). Understanding Indigenous cancer stories using sharing circles. Sage Research Methods Cases. 1-11.

Smith, A., Sedgewick, J. R., Weiers, B., & Elias, L. J. (2019) Is there an artistry to lighting? The complexity of illuminating three-dimensional artworks. Psychology of Aesthetics, Creativity, & the Arts, 15(1), 20-27.

Sedgewick, J. R., Holtslander, A., & Elias, L. J. (2019). Kissing Right? Absence of rightward directional turning bias during first kiss encounters. Journal of Nonverbal Behavior, 15(1), 20-27.

*Phillips, B. J., Sedgewick, J. R., & Slobodzian, A. (2018). Spokes-characters in print advertising: An update and extension. Journal of Current Issues and Research in Advertising, 40(2), 214-228. *Equal first-authorship
*One of the most influential articles from the American Academy of Advertising’s (AAA) journals in 2019

Sedgewick, J. R., Flath, M. E., & Elias, L. J. (2017). Presenting your best self(ie): The influence of gender on vertical spatial orientation of selfies on Tinder. Frontiers in Psychology. 8, 1-9.

Sedgewick, J. R., & Elias, L. J. (2016). Family matters: Directionality of turning bias while kissing is modulated by context. Laterality: Asymmetries of Body, Brain, and Cognition, 21(4-6), 1-10.
*Second-most viewed article in the journal

Sedgewick, J. R., Weiers, B., Stewart, A., & Elias, L. J. (2015). The thinker: Opposing directionality of lighting bias within sculptural artwork. Frontiers in Human Neuroscience, 9(2), 1-12.

Refereed Conference Papers

Sedgewick, J. R. & Elias, L. J. (2018, June). Kissing right: Lateral turning direction of kissing couples influences perceptual evaluations and consumer judgements. Poster presented at International Congress of Applied Psychology, Montreal, CA.

Sedgewick, J. R. & Elias, L. J. (2017, June). Look on the bright side: Associations between the element of value and vertical orientation. Poster presented at Canadian Society for Brain, Behaviour, & Cognitive Sciences, Regina, CA.

Sedgewick, J. R. & Elias, L. J. (2017, May). Directionality of lateral turning bias in advertisements influences consumer judgments. Paper presented at Rupert’s Land Consumer Behaviour Symposium, Regina, CA.

Sedgewick, J. R., Flath, M. E., & Elias, L. J. (2017, May). Presenting your best self(ie): Gender differences for the vertical orientation of self-portraits on Tinder. Paper presented at Rupert’s Land Consumer Behaviour Symposium, Regina, CA.

Sedgewick, J. R., Smith, A., & Elias, L. J. (2017, February). Native reading direction modulates lateral lighting biases for 3-dimensional stimuli. Poster presented at the International Neuropsychological Society Annual Meeting, New Orleans, USA.

Sedgewick, J. R. (2014, April). The influence of pseudoneglect on lighting preferences of sculptural artworks. Presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.

Sedgewick, J. R., Brent, S., & Arcand, J. (2013, April). The influence of lateralization on tattoo placement preference. Poster presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.

Sedgewick, J. R., Neufeld, C., Bristol, A., Ankunda, L., & Morrison, M. (2013, April). Decreasing prejudice toward Canadian Aboriginal persons through imagined intergroup contact. Presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.