Jennifer Sedgewick

Jennifer Sedgewick
Jennifer Sedgewick

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2024

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Educational Background

Present PhD Candidate, Business Administration
Schulich School of Business – York University
Toronto, Canada
2015-2017 Master of Arts – Psychology (Cognition & Neuroscience)
Arts & Science, University of Saskatchewan
Saskatoon SK
2010-2015 Bachelor of Arts 4-year – Studio Art, 2010-2015, Arts & Science, University of Saskatchewan, Saskatoon SK
Bachelor of Arts (Honours) – Psychology, 2011-2014, Arts & Science, University of Saskatchewan, Saskatoon SK

Research Interests – Work in Progress

Consumer behaviour; consumer identity; stereotypes; perceptual biases; cognitive biases

Awards and Honours

CPA Certificate of Academic Excellence for Best Master’s Thesis
University of Saskatchewan Graduate Master’s Thesis Award
NSERC Canada Graduate Scholarships – Masters
Saskatchewan Opportunity Scholarship
Arts & Science Aboriginal Graduate Scholarship

Refereed Publications

Carr, T., Sedgewick, J. R., Roberts, R., & Groot, G. (2020). Understanding Indigenous cancer stories using sharing circles. Sage Research Methods Cases. 1-11.

Smith, A., Sedgewick, J. R., Weiers, B., & Elias, L. J. (2019) Is there an artistry to lighting? The complexity of illuminating three-dimensional artworks. Psychology of Aesthetics, Creativity, & the Arts. 1-8.

Sedgewick, J. R., Holtslander, A., & Elias, L. J. (2019). Kissing Right? Absence of rightward directional turning bias during first kiss encounters. Journal of Nonverbal Behavior. 1-12.

Phillips, B. J., *Sedgewick, J. R., & Slobodzian, A. (2018). Spokes-characters in print advertising: An update and extension. Journal of Current Issues and Research in Advertising. 1-15. *Equal first-authorship

Sedgewick, J. R., Flath, M. E., & Elias, L. J. (2017). Presenting your best self(ie): The influence of gender on vertical spatial orientation of selfies on Tinder. Frontiers in Psychology. 8, 1-9.

Sedgewick, J. R., & Elias, L. J. (2016). Family matters: Directionality of turning bias while kissing is modulated by context. Laterality: Asymmetries of Body, Brain, and Cognition, 21(4-6), 1-10.

Sedgewick, J. R., Weiers, B., Stewart, A., & Elias, L. J. (2015). The thinker: Opposing directionality of lighting bias within sculptural artwork. Frontiers in Human Neuroscience, 9(2), 1-12.

Refereed Conference Papers

Sedgewick, J. R. & Elias, L. J. (2018, June). Kissing right: Lateral turning direction of kissing couples influences perceptual evaluations and consumer judgements. Poster presented at International Congress of Applied Psychology, Montreal, CA.

Sedgewick, J. R. & Elias, L. J. (2017, June). Look on the bright side: Associations between the element of value and vertical orientation. Poster presented at Canadian Society for Brain, Behaviour, & Cognitive Sciences, Regina, CA.

Sedgewick, J. R. & Elias, L. J. (2017, May). Directionality of lateral turning bias in advertisements influences consumer judgments. Paper presented at Rupert’s Land Consumer Behaviour Symposium, Regina, CA.

Sedgewick, J. R., Flath, M. E., & Elias, L. J. (2017, May). Presenting your best self(ie): Gender differences for the vertical orientation of self-portraits on Tinder. Paper presented at Rupert’s Land Consumer Behaviour Symposium, Regina, CA.

Sedgewick, J. R., Smith, A., & Elias, L. J. (2017, February). Native reading direction modulates lateral lighting biases for 3-dimensional stimuli. Poster presented at the International Neuropsychological Society Annual Meeting, New Orleans, USA.

Sedgewick, J. R. (2014, April). The influence of pseudoneglect on lighting preferences of sculptural artworks. Presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.

Sedgewick, J. R., Brent, S., & Arcand, J. (2013, April). The influence of lateralization on tattoo placement preference. Poster presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.

Sedgewick, J. R., Neufeld, C., Bristol, A., Ankunda, L., & Morrison, M. (2013, April). Decreasing prejudice toward Canadian Aboriginal persons through imagined intergroup contact. Presented at the University of Saskatchewan’s annual Psychology Undergraduate Student Conference, Saskatoon, SK.