Gulay Taltekin-Guzel
PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2022
Educational Background
| 2019 – present | PhD Candidate, Business Administration, field: Marketing Schulich School of Business – York University Toronto, Canada Advisor: Prof. Dr. Eileen Fischer |
| 2017 – 2019 | PhD Student, Business Administration, field: Marketing, minor: Sociology Schulich School of Business – York University, Toronto, Canada |
| 2014 – 2017 | MSc, Business Administration, field: Marketing Bilkent University, Ankara, Turkey GPA: 3.76 (High Honor’s degree) Thesis title: Mockery as a Cultural Distancing Strategy in Media Consumption Advisor: Prof. Dr. Guliz Ger |
| 2009 – 2014 | BSc, Business Administration, field: Marketing Middle East Technical University, Ankara, Turkey GPA: 3.33 (Honor’s degree) |
Thesis Topic
Influencing a Field: The Role of Influencers in The Cosmetics Industry
Research Interests – Work in Progress
I study dynamic markets where consumers are adapting to new technologies, new categories of actors, and/or new challenges to their well-being. I am interested in how consumers “buy into,” resist, and reconfigure changes introduced into markets that matter to them. I am particularly interested in consumers in positions of structural inequality whether because of their race, gender, sexuality or social class. My goal is to develop insights that balance the interests of market actors to benefit society as a whole.
Taltekin-Guzel, G., Ger, G. “Performing Taste and Distaste: Jockeying for Positioning in Middle Class Territories”, Consumption Markets and Culture, under review (round 1)
Taltekin-Guzel, G., Fischer, E. “Practices Made Perfect?: How Consumers Adapt to Practice Disruptions Initiated by Influencers”, preparing for submission to Journal of Consumer Research
Taltekin-Guzel, G., Fischer, E. “Undue Influence: Leveraging and Defending Against the Incursions of Influencers” preparing for submission to Journal of Marketing
Taltekin-Guzel, G., “Scarcity Research: History, Typology and Future”, preparing for submission to Marketing Theory
Taltekin-Guzel, G., Fischer, E. “This House won’t be Your Home: How Markets Manage Supply Scarcity”, data analysis in progress
Kuruoğlu, A.P., Taltekin-Guzel, G., “This Carpet Does Not Match Those Drapes: Taste, Expertise and Status Negotiation in an Online Community”, data collection in progress
Awards and Honours
| July 2019 | Schulich PhD Conference Fund ($1000 CAD) |
| March 2019 | Best Poster Award, PhD category ($500 CAD) |
| 2018 – 2019 | York University, Graduate Fellowship ($8500 CAD) |
| October 2018 | Schulich PhD Conference Fund ($1000 CAD) |
| 2017 – present | Schulich School of Business, PhD Fellowship |
| July 2017 | Schulich PhD Conference Fund ($1000 CAD) |
| 2014 – 2017 | Bilkent University, Faculty of Business Administration Merit-based tuition waiver and monthly stipends |
| August 2015 | Bilkent University, Faculty of Business Administration Fund for Participation in International Scientific Events (2,500 TRY) |
| June 2015 | Bilkent University, Center for Research in Transitional Societies Seminar participation grant (950 EUR) |
Refereed Conference Papers
Taltekin-Guzel, G., Fischer, E., “Scarcity Research: History, Typology and Future”, Consumer Culture Theory (CCT) Annual Conference 2019, Montreal, Canada, July 17-19, 2019.
Taltekin-Guzel, G., Fischer, E., “Exploring The Cooptation of a Feminist Discourse”, Marketing Research Symposium, Lazaridis School of Business and Economics, Waterloo, Canada, April 26, 2019.
Taltekin-Guzel, G., “When a House Can’t Be Your Home: How Markets Manage Supply Scarcity”, Schulich Research Day, Schulich School of Business, York University, Toronto, Canada, March 28, 2019.
Taltekin-Guzel, G., Fischer, E., Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse, 14th ACR Gender, Marketing and Consumer Behavior (Genmac) Conference, Dallas, TX, USA, October 9-11, 2018.
Taltekin-Guzel, G., Fischer, E., “When a House Can’t Be Your Home: How Markets Manage Supply Scarcity” in special session: There’s No Place Like Home? Sociological and Market Perspectives on Domestic Dwelling Places (co-chair), Consumer Culture Theory (CCT) Conference 2018, Odense, Denmark, June 28-July 1, 2018.
Taltekin-Guzel, G., Kuruoğlu, A.P., Taste, Expertise, and Status Negotiation in an Online Community, Marketing Research Symposium, Lazaridis School of Business and Economics, Waterloo, Canada, May 4, 2018.
Kuruoğlu, A.P., Taltekin-Guzel, G., Taste Competitions in an Online Community: The case of Yeni Gelin Evleri in Turkey, ACR, Berlin, Germany, 27-30 October, 2016.
Kuruoğlu, A.P., Taltekin-Guzel, G., Negotiating Kinship Online: Bridal Homes and Marital Woes on a Facebook Group, 14th European Association of Social Anthropologists Biennial Conference, Milano, Italy, July 20 – 23, 2016.
Taltekin-Guzel, G., Mockery as a Cultural Distancing Strategy: The Case of Documentary Consumption in Turkey, Consumer Culture Theory (CCT) Conference 2016, Lille, France, July 6-9, 2016.
Kuruoğlu, A.P., Taltekin-Guzel, G., This Carpet Does Not Match Those Drapes: Taste, Expertise and Status Negotiation in an Online Community, Consumer Culture Theory (CCT) Conference 2016, Lille, France, July 6-9, 2016.
Kuruoğlu, A.P., Taltekin-Guzel, G., Would you comment on my dowry?,13th ACR Conference on Gender Marketing and Consumer Behavior, Paris, France, July 4-6, 2016
Taltekin, G., I Watch It just for Mocking: Cultural Stratification through Documentary Consumption, 12th Conference of the European Sociological Association 2015, Prague, August 25.-28., 2015