Gulay Taltekin-Guzel

Gulay Taltekin-Guzel
Gulay Taltekin-Guzel

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2022

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Educational Background

2019 – present PhD Candidate, Business Administration, field: Marketing
Schulich School of Business – York University
Toronto, Canada
Advisor: Prof. Dr. Eileen Fischer
2017 – 2019 PhD Student, Business Administration, field: Marketing, minor: Sociology Schulich School of Business – York University, Toronto, Canada
2014 – 2017 MSc, Business Administration, field: Marketing
Bilkent University, Ankara, Turkey
GPA: 3.76 (High Honor’s degree)
Thesis title: Mockery as a Cultural Distancing Strategy in Media Consumption
Advisor: Prof. Dr. Guliz Ger
2009 – 2014 BSc, Business Administration, field: Marketing
Middle East Technical University, Ankara, Turkey
GPA: 3.33 (Honor’s degree)

Research Interests – Work in Progress

Taltekin-Guzel, G., Ger, G. “Performing Taste and Distaste: Jockeying for Positioning in Middle Class Territories”, Consumption Markets and Culture, under review (round 1)

Taltekin-Guzel, G., “Scarcity Research: History, Typology and Future”, preparing for submission to Marketing Theory

Taltekin-Guzel, G., Fischer, E. “When a House Can’t Be Your Home: How Markets Manage Supply Scarcity”, data analysis in progress

Kuruoğlu, A.P., Taltekin-Guzel, G., “This Carpet Does Not Match Those Drapes: Taste, Expertise and Status Negotiation in an Online Community”, data collection in progress

Awards and Honours

July 2019 Schulich PhD Conference Fund ($1000 CAD)
March 2019 Best Poster Award, PhD category ($500 CAD)
2018 – 2019 York University, Graduate Fellowship ($8500 CAD)
October 2018 Schulich PhD Conference Fund ($1000 CAD)
2017 – present Schulich School of Business, PhD Fellowship
July 2017 Schulich PhD Conference Fund ($1000 CAD)
2014 – 2017 Bilkent University, Faculty of Business Administration Merit-based tuition waiver and monthly stipends
August 2015 Bilkent University, Faculty of Business Administration Fund for Participation in International Scientific Events (2,500 TRY)
June 2015 Bilkent University, Center for Research in Transitional Societies Seminar participation grant (950 EUR)

Refereed Conference Papers

Taltekin-Guzel, G., Fischer, E., “Scarcity Research: History, Typology and Future”, Consumer Culture Theory (CCT) Annual Conference 2019, Montreal, Canada, July 17-19, 2019.

Taltekin-Guzel, G., Fischer, E., “Exploring The Cooptation of a Feminist Discourse”, Marketing Research Symposium, Lazaridis School of Business and Economics, Waterloo, Canada, April 26, 2019.

Taltekin-Guzel, G., “When a House Can’t Be Your Home: How Markets Manage Supply Scarcity”, Schulich Research Day, Schulich School of Business, York University, Toronto, Canada, March 28, 2019.

Taltekin-Guzel, G., Fischer, E., Single Ladies, Buy Condos and Get Liberated!!: Exploring The Cooptation of a Feminist Discourse, 14th ACR Gender, Marketing and Consumer Behavior (Genmac) Conference, Dallas, TX, USA, October 9-11, 2018.

Taltekin-Guzel, G., Fischer, E., “When a House Can’t Be Your Home: How Markets Manage Supply Scarcity” in special session: There’s No Place Like Home? Sociological and Market Perspectives on Domestic Dwelling Places (co-chair), Consumer Culture Theory (CCT) Conference 2018, Odense, Denmark, June 28-July 1, 2018.

Taltekin-Guzel, G., Kuruoğlu, A.P., Taste, Expertise, and Status Negotiation in an Online Community, Marketing Research Symposium, Lazaridis School of Business and Economics, Waterloo, Canada, May 4, 2018.

Kuruoğlu, A.P., Taltekin-Guzel, G., Taste Competitions in an Online Community: The case of Yeni Gelin Evleri in Turkey, ACR, Berlin, Germany, 27-30 October, 2016.

Kuruoğlu, A.P., Taltekin-Guzel, G., Negotiating Kinship Online: Bridal Homes and Marital Woes on a Facebook Group, 14th European Association of Social Anthropologists Biennial Conference, Milano, Italy, July 20 – 23, 2016.

Taltekin-Guzel, G., Mockery as a Cultural Distancing Strategy: The Case of Documentary Consumption in Turkey, Consumer Culture Theory (CCT) Conference 2016, Lille, France, July 6-9, 2016.

Kuruoğlu, A.P., Taltekin-Guzel, G., This Carpet Does Not Match Those Drapes: Taste, Expertise and Status Negotiation in an Online Community, Consumer Culture Theory (CCT) Conference 2016, Lille, France, July 6-9, 2016.

Kuruoğlu, A.P., Taltekin-Guzel, G., Would you comment on my dowry?,13th ACR Conference on Gender Marketing and Consumer Behavior, Paris, France, July 4-6, 2016

Taltekin, G., I Watch It just for Mocking: Cultural Stratification through Documentary Consumption, 12th Conference of the European Sociological Association 2015, Prague, August 25.-28., 2015