Schulich Marketing Professor Recognized with Ferber Award

Dr. Ela Veresiu Assistant Professor of Marketing
Dr. Ela Veresiu

Ela Veresiu, Schulich Assistant Professor of Marketing, just received the 2019 Honorable Mention for the Journal of Consumer Research Robert Ferber Award. This distinguished award is named in honor of Robert Ferber, one of the founders and second editors of the Journal of Consumer Research. It is awarded annually to the best dissertation-based article(s) published in the most recent volume of the journal.

Dr. Veresiu’s Honorable Mention award was presented at the annual Association for Consumer Research Conference. It is to highlight the important work she and her colleague, Professor of Marketing Markus Giesler, have published highlighting the unintended negative consequences of a multicultural marketplace. The research paper is entitled “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.”

“I am humbled and overjoyed to receive this honorable mention,” Dr. Veresiu commented. “I would like to thank this year’s three judges, the Journal of Consumer Research Editorial Review Board members who voted, and my co-author Markus Giesler.”  

“I hope everyone reads this article because the question of how we can better understand and perhaps even alleviate racial inequalities in the marketplace matters greatly,” said Dr. Veresiu.