Detlev Zwick

York University announced that Professor Detlev Zwick will assume the role of Interim Dean of the Schulich School of Business beginning July 1, 2020, after Dean Dezsö J. Horváth’s term officially concludes following more than three decades of exceptional leadership.

“I am very grateful for Professor Zwick’s willingness to undertake this important responsibility,” said Rhonda L. Lenton, York University President and Vice-Chancellor. “I know that he will provide outstanding leadership as interim dean, and I look forward to working with him and colleagues at Schulich to continue to advance the School’s reputation.”

Professor Zwick has been a full-time faculty member since 2002 and has served as the School’s Associate Dean of Academics since 2018. He also served as Director of Schulich’s BBA/iBBA Program from 2013-2018.

He is a member of the University Senate and currently represents the School on the Senate Executive Committee, as well as serving on the Joint Committee on Affirmative Action.

Professor Zwick holds a PhD in Marketing from the University of Rhode Island, as well as Master’s degrees from the University of Memphis and the University of Cologne/Université de Montpellier. His research explores modern marketing practices and new forms of consumer surveillance, capture and manipulation. It has been published widely in marketing, communication, media culture and sociology journals, as well as in several edited collections.

He is co-editor of Inside Marketing: Practices, Ideologies, Devices (Oxford), and his expertise is frequently called upon by the media. He teaches undergraduate and graduate courses on digital marketing, leadership skills and the philosophy of knowledge in the social sciences.

As the search for Dean Horváth’s successor continues, we look forward to recognizing and celebrating his extraordinary contributions to the Schulich School of Business over the past 30 years in the coming months.