Raisa Tasneem Zaman
PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2028
Educational Background
| Present | PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: TBA |
| 2017 | Master of Business Administration (MBA) Institute of Business Administration (IBA), University of Dhaka Dhaka, Bangladesh |
| 2012 | Bachelor of Business Administration (BBA) North South University Dhaka, Bangladesh |
Thesis Topic
Neurodiversity and the journey toward a more inclusive marketplace
Research Interests – Work in Progress
My research interest focuses on understanding and promoting neuro-diverse consumers and market inclusion at the interplay of branding, institutions, and sustainability.
Awards and Honours
| 2017 | Director’s Honors List Award, MBA |
| 2014 |
University Admission Scholarship (of BDT 24,000), MBA |
| 2013 | Summa cum Laude Distinction Award, BBA |
| 2009 | 100% Academic Merit Scholarship, BBA |
Refereed Publications
ARTICLE PUBLISHED IN REFEREED JOURNAL:
Zaman, R. T. & Mohiuddin, F. (2023). “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress.” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.
CASE STUDY PUBLISHED/ ACCEPTED:
Zaman, R. T. & Joy, P. B. (2024) (Accepted). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, R. T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with The Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.