Undergrad Team Places Second in L’Oreal Brandstorm Competition
Our undergraduate teams put their business analysis, creativity and presentation skills to the test once again at the finals of the L’Oreal Brandstorm marketing competition in Montreal last week. The two finalist teams were selected out of over fifty teams who registered for the first round.
This year’s national case competition focused on innovation in the beauty industry and invited teams of three students to create the skincare experience of the future for health conscious consumers. There were eleven teams competing from six different schools.
This unique opportunity allows students to apply theoretical knowledge from the classroom to solve real-life marketing problems. It also allows L’Oréal executives to recruit from among the best creative talent worldwide by seeing candidates in action. Schulich’s second place team comprised of Adi Tzadok (BBA ’20), Sarah Lord (iBBA ’20) and Daniel Levinsky (BBA ’20).
“Brandstorm gives students a unique opportunity to actually do the job of a Product Manager, working directly with the company’s marketing team and advertising agency,” said marketing professor, Joe Fayt. “At the national finals, they pitch their idea to the company’s executive team, including the president. It is not only an extraordinary learning experience, it is fun and exciting.”
We are so proud of our students and how they represented Schulich, and look forward to next year’s competition!