Open Your Mind: A Q&A with marketing professor M. David Rice
Source: York University YFile
Open Your Mind is a series of articles offering insight into the different ways York University professors, researchers and graduate students champion fresh ways of thinking in their research and teaching practice. Their approach, grounded in a desire to seek the unexpected, is charting a new course for future generations.
This spotlight is on M. David Rice, a professor of marketing at Schulich School of Business.
Rice’s research is focused on understanding how modern technology can be used in the application of marketing research. Specific topics of interest and research include facial recognition/biometrics, mobile surveillance, social media metrics, online surveys, so-called ‘Big Data’ and data privacy concerns.
Q. Please describe your field of current research.
A. My current research focuses on data collection technologies and privacy issues in business and marketing. Currently, I am conducting a national survey of Canadians to determine if they know about the ways that their personal data is being collected, stored and used by corporations.