New Course Offering Prepares Students for Future of Marketing
Earlier this month, Schulich launched a new ‘Future of Marketing’ course for undergraduate students. Taught by Professors David Rice and Martin Waxman, MCM, APR, this is the first university course in the world to focus exclusively on the future of marketing.
The lectures and content focus on cutting-edge topics including Generative AI/ChatGPT, synthetic media, neuromarketing and biometrics, chatbots, augmented/virtual reality and the Metaverse. It also discusses futuristic marketing concepts such as ‘advertising in dreams’ and persuasion through brain-computer interfaces.
“The course challenges students to reimagine marketing and society in a time of rapid technological change”, says Professor Rice. “While other Universities are debating the use of ChatGPT in the classroom, we encourage its use so that students can learn firsthand what the potential and limitations are of Generative AI Technology and imagine how it may alter the marketing future”.
Each class has an experiential exercise where students have the opportunity to test their skills and creativity with emerging software. The course wraps up with a ‘Pitch Night’ where student teams will present concepts for a new marketing technology, product or service to a group of senior marketing Executives.
Later this year, Schulich is also planning on offering this course online through the Future of Marketing Institute, a global think-tank.