Mastering the Business Presentation Kellogg Style
Kellogg-Schulich Executive MBA alumni and friends were invited to a special presentation hosted by Tim Calkins, Clinical Professor of Marketing at Northwestern’s Kellogg School of Management, last week.
Calkins is a marketing professor, author, speaker and consultant, who helps people and organizations build strong brands. He has received numerous awards for his teaching, written four books, published more than a dozen Kellogg case studies, and authored over two dozen articles on marketing topics.
For his keynote address, Calkins gave the audience a taste of his latest book, How to Wash a Chicken: Mastering the Business Presentation, and shared five recommendations on how to create and deliver powerful business presentations.
“To be successful as a business leader, you have to know how to present well,” said Calkins. “We live in a world of presentations.”
Calkins examined the way TED Talks and Steve Jobs conducted their presentations, and reminded the audience that their presentations shape their brands.
He concluded his presentation with the following takeaways – be clear on the purpose, start by finding the story, always pre-sell, set the room, be nervous and project confidence.
Guests had the chance to speak with the keynote speaker afterwards and received a complimentary signed copy of his latest book.