I study the consumption and production of language in the market. My work offers insights on topics from the things consumers say in social media and online reviews, to how brands and their representatives (e.g., salespeople, call center workers) talk to customers. I also examine the impact of language in cultural products (e.g., song lyrics, academic articles, packaged goods).
I’ve worked with organizations including Bank of Montreal, Burger King, Chapters, Citizen Watch, Corning, Excite, Gillette, Indigo Books & Music, Kraft Foods, Molson, Rogers Media, Scotiabank, Yahoo! and more.