Nicole Mead

Nicole uncovers novel psychological insights that can be harnessed to improve personal, societal, and environmental well-being. She is the founder and director of the Well-Being Research Lab (WiRL) and the author of the Psychology Today blog The Happy Consumer. Nicole’s award-winning research has been published in top-tier journals (e.g., ScienceProceedings of the National Academy of SciencesJournal of Personality and Social Psychology, Journal of Consumer Research, and Journal of Marketing) and covered in international press (e.g., Scientific American, Washington Post, National Geographic, Business Insider, Forbes, Atlantic, etc).

Nicole received her Ph.D. in Social Psychology at Florida State University. Prior to joining Schulich, she held faculty appointments at Católica-Lisbon School of Business and Economics, Rotterdam School of Management (Erasmus University), and the Faculty of Business and Economics at the University of Melbourne. Nicole serves as Area Editor for the International Journal of Research in Marketing and ERB member for Journal of Consumer Research.