Ashwin Joshi

Ashwin is Director of the MBA Program at the Schulich School of Business. As Director, he is tasked with ensuring that the curriculum is at the cutting edge and that the quality of teaching is best in class. Prior to assuming this role, Ashwin spent 7 years living and working in India as Executive Director of the India Campus of the Schulich School of Business during which time he launched the MBA Program in India and was responsible for all aspects of its delivery.

Since 1999, Ashwin has taught across the BBA, MBA, PhD, and EMBA programs at the Schulich School of Business. Ashwin’s teaching has been recognized by the students at both the BBA and MBA levels with the Seymour Schulich Excellence in Teaching Awards. In addition to teaching at Schulich, Ashwin is especially proud of his association with the Kellogg-Schulich EMBA Program where he has taught a course in Research Methodology and in the Kellogg-Recanati EMBA Program in Israel where he teaches a course in Marketing Strategy.

In addition to academic teaching, Ashwin has also been involved extensively in executive education through the Schulich Executive Education Centre (SEEC). In this capacity, Ashwin has delivered programs with notable organizations both in Canada (e.g., CIBC, Novopharm, Rogers, Telus) and overseas in Europe (e.g., AMEX), Asia (AMEX, Beijing TV, Citigroup), and Africa (e.g., BankSeta). Ashwin’s expertise is in three key areas: marketing management, innovation, and strategic thinking. Ashwin has taught both specialist audiences (e.g., senior marketing managers) as well as generalist audiences (e.g., managers from across functional areas). His work with the Atomic Energy of Canada Limited (AECL) in particular required Ashwin to interact extensively with engineers and technologists with a view to developing a marketing orientation among these employees.

Ashwin’s research focus is upon new product development and innovation. He has published his work on these topics in leading journals in the marketing discipline including the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Product Innovation Management.