Marketing and Sustainability Archives - Schulich School of Business

Detlev Zwick

My research focuses on cultural and social theories of consumption and the cultural politics of marketing and management practice. Working within the tradition of qualitative social sciences, I study marketing and consumption practices from the view of the actors. My edited collection Inside Marketing: Practices, Ideologies, Devices (with Julien Cayla, Oxford University Press, 2012) highlights the cultural dimension of marketing practice as a product and producer of global and local market ideologies.