Grant Packard
Grant studies the consumption and production of language in the market. His work offers insights on topics from the things consumers say in social media and online reviews, to how brands, marketers, and sales or service people talk to customers. He also examines what words do in cultural products (e.g., song lyrics, academic research articles).
In addition to publishing original research, directing the Schulich Master of Marketing program, and teaching, Grant is an Associate Editor at the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing. His research has been covered by the CBC, CTV, The Globe and Mail, Financial Post, Forbes, Harvard Business Review, MIT Sloan Management Review, Nature, National Geographic, NBC, Science, Scientific American, The Wall Street Journal, and others.
He has worked with organizations including Bank of Montreal, Burger King, Citizen Watch, Corning, Excite, Gillette, Indigo Books & Music, Kraft Heinz, Molson Coors, Rogers Media, Scotiabank, and Yahoo!