Area of Expertise
- Business Analytics
I use rigor of academic knowledge in strategy, marketing, data science & analytics, and economics, and creativity of real world experience to deliver consulting solutions and problem solving approach. I served clients across industries – CPG, retail, financial services, and telecom, both in Canada and international market. I have demonstrated exceptional knowledge of problem formulation, project management, data interpretation & translation on cases in growth strategy, branding, pricing, CRM, and new product development.
I was a strategist for a political campaign for a candidate in Ontario municipal election in 2018. I used my skills in marketing, strategy, branding, and social media to advise the candidate on campaign logistics, voter segmentation, platform positioning and campaign messaging in both print and social media channel.