MKTG 7986 3.00
| Title | APPLIED RESEARCH METHODS |
|---|---|
| Level | Post-Graduate |
| Department | MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762 |
| Description | This course builds on MKTG 7985 (Research Paper Formation), which is a prerequisite. It requires the student, working under the supervision of a specific faculty member, to collect and analyse data and to produce a scholarly manuscript suitable for submission to a top tier journal, or to fully develop conceptural paper suitable for the same purpose. |