MKTG 7982 3.00
| Title | MARKETING STRATEGY: DEVELOPING CONSUMER RESEARCH CONTRIBUTIONS |
|---|---|
| Level | Post-Graduate |
| Department | |
| Description | This course covers current topics in the marketing strategy literature, particularly those to which consumer research and consumer culture theorists are making major contributions. This course will facilitate on the design of relevant consumer-behavior oriented research programs that will be relevant to key debates in strategically oriented marketing research. |