MKTG 7981 3.00
| Title | CONSUMER RESEARCH B |
|---|---|
| Level | Post-Graduate |
| Department | MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762 |
| Description | Consumer research grounded in various branches of psychology is studied in this course. The course is designed to familiarize students with theories that provide insight into consumers' attitudes, knowledge, decision making and responses to marketing tactics. |