MKTG 7980 3.00
|Title||CONSUMER RESEARCH A|
|Department||DOCTORAL COURSES - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
Consumer research grounded in traditions of sociology, anthropology and cultural studies is reviewed in this course. The course is designed to familiarize students with both the theories that help us to understand the evolution of consumer culture and the key phenomena of interests to culturally oriented consumer researchers.