MKTG 6650 3.00
| Title | STRATEGIC MARKET PLANNING |
|---|---|
| Level | Graduate |
| Department | MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762 |
| Description | This course familiarizes the student with the range of decisions involved in planning market strategy for the future, and develops skills in using a variety of analytical frameworks for making such decisions. It is targeted at final-semester marketing or strategic management majors. Prerequisite: SB/MKTG 5200 3.00 |