MKTG 6570 3.00

Title STRATEGIC PROFESSIONAL SELLING
Level Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description A highly lucrative and satisfying career path for students is in professional sales. In fact, many organizations require hires to spend time in sales before making the move into another function such as marketing. This is because sales is the only function in a business that is directly responsible for revenue generation, through interacting with the customer. The most successful sales professionals do not really "sell" anything; rather, they are customer relationship managers, matching the needs of their customers with firm offerings. In this course students will learn frameworks and tools that will help them succeed in professional sales.