MKTG 6570 3.00
|Title||STRATEGIC PROFESSIONAL SELLING|
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
Managers today need a deep understanding of Sales as a process and function to drive business success. What’s more, managers often do more “selling” internally than sales people do with customers, and thus require expert selling skills. In this course, students will learn organizational sales models, processes, and strategies, and develop critical skills such as active listening, persuasion, and alignment-building.