MKTG 6550 3.00

Level Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description In the complex contemporary world of marketing management, Brand Management must be both an art and a science. This course applies marketing strategy to the challenge of gaining sustainable competitive advantage in the global marketplace of brands. With a fundamental focus on building and maintaining strong brands with loyal consumer bases, a range of topics and teaching techniques are utilized. Prerequisite: MKTG 5200 3.0 Marketing Management