MKTG 6360 3.00
| Title | MARKETING METRICS |
|---|---|
| Level | Graduate |
| Department | MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762 |
| Description | This course focuses on developing the analytical skills required to successfully apply the principles of quantitative analysis to the marketing discipline. Students will learn the most common measurement methods currently being used in the marketing field. Prerequisites: MKTG 5200 3.0, ACTG 5100 3.0, FINE 5200 3.0 |