MKTG 6321 3.00
|Title||ENTERTAINMENT CULTURE AND MARKETING|
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on analysing the relationship between the global marketplace and entertainment business decision-making; the determination of entertainment products, services, experiences, prices, channels and communications strategies for licensing, live concerts, sponsorship, entertainment brands, movies, prerecorded music, streaming, nightclubs, and live theatre.
Prerequisite: SB/MKTG 5200 3.00.