MKTG 4560 3.00

Level Undergraduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762

This course provides students with firsthand experience of digital marketing challenges organizations face and how digital marketing can be used to support the overall marketing effort. Student groups are paired with a company to develop concrete and actionable solutions to a digital marketing challenge. The course consists of a mix of lectures and team meetings with the instructor.

Prerequisite: SB/MKTG 1030 3.00 (Previously offered as SB/MKTG 2030 3.00).