MKTG 4400 3.00
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
This course satisfies two interrelated objectives: to improve the student's marketing decision-making ability through the solution of complex multinational marketing problems; and to increase the student's sensitivity to different cultural, socio-economic and legal environments encountered in the international marketplace. The course uses readings, cases and a group project.
Prerequisite: SB/MKTG 1030 3.00 (Previously offered as SB/MKTG 2030 3.00)