MKTG 4150 3.00

Level Undergraduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762

What do products and services mean to consumers? How do consumers decide what to buy? What are the effects of the social environment on purchases? This course examines these and other fundamental marketing concerns by blending contemporary theory and research with application to actual market problems. Recent contemporary theory topics have included low involvement buying, situation analysis and alternative explanations of consumer motivations.

Prerequisite: SB/MKTG 1030 3.00 (Previously offered as SB/MKTG 2030 3.00).