MKTG 3100 3.00
|Department||MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762|
This course develops a managerial appreciation of marketing research. The steps of the research project are delineated, from problem definition through research design, sample selection, data collection, analysis and presentation. The concepts discussed are integrated into the broader requirements of a marketing information system. A major term project is required.
Prerequisite: SB/MKTG 1030 3.00