INTL 3020 3.00

Title CULTURE, MARKETING, OPERATIONS IN FRENCH
Level Undergraduate
Department
Description

This course is designed for an audience primarily of iBBA students but also open to BBA students who wish to acquire the knowledge of corporate management in the following activities: marketing (choice of products and prices,
distribution / sales, communication, advertising, marketing mix); supply, sales, purchasing and logistics. This course will assist students to develop a French-speaking cultural and commercial vision.

Prerequisites: SB/INTL 2020 3.00 and SB/INTL 2021 3.00 or Placement test/ permission of course director

Course Credit Exclusion: AP/FR 2060 3.00, AP/FR 2061 3.00, AP/FR 2081 3.00 and AP/FR 2082 3.00