IMBA 5202 3.00
|Title||MARKETING MANAGEMENT IN A GLOBAL CONTEXT|
|Department||INTERNATIONAL MBA PROGRAM - ROOM N203, 416-736-5942 fax 416-650-3552|
This course familiarizes students with fundamental marketing concepts in an international context. It stresses when and how to standardize or adapt marketing programs in different markets. It covers both large and small firms marketing a broad range of consumer and industrial products and operating in developing and developed country markets.