ECON 4050 3.00
|Title||BEHAVIOURAL ECONOMICS INSIGHTS: CONSUMERS, BUSINESS AND MARKETS|
Many business textbooks assume that consumers and businesses make rational decisions: making optimal purchases, and maximizing profit. Instead, in this course we use insights from behavioural economics to examine the biases that individuals hold to better understand decision-making. We study phenomena such as why we pay for gym
Prerequisites: AP/ECON 1000 3.00 (or equivalent), AP/ECON 1010 3.00 (or equivalent).
For IBBA students: SB/INTL 1200A 3.00 (or equivalent), SB/INTL 1210R 3.00 (or equivalent).