ECON 4050 3.00

Many business textbooks assume that consumers and businesses make rational decisions:
making optimal purchases, and maximizing profit. Instead, in this course we use insights from behavioural economics to examine the biases that individuals hold to better understand decision-making. We study phenomena such as why we pay for gym memberships we rarely use, and how companies use loss-aversion to increase sales.
Prerequisites: SB/ECON 1000 3.00 Previously offered as AP/ECON 1000 3.00 (or equivalent), SB/ECON 1010 3.00 Previously offered as AP/ECON 1010 3.00 (or equivalent).
For IBBA students: SB/INTL 1200A 3.00 (or equivalent), SB/INTL 1210R 3.00 (or equivalent).