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RSS FeedPharmaceutical Firms Better Off Investing in Intellectual Capital than in Lobbying
New research shows that firms operating in the pharmaceutical industry are most often better off investing in intellectual capital than in lobbying. The findings are contained in the paper, “The interdependent influence of lobbying and intellectual capital on new drug development”, which was recently published in Research Policy. The paper is co-authored by Moren Lévesque, […]
Posted onSchulich Alumni Support BIPOC Students Through Entrance Awards
In commemorating Black History Month, we are excited to welcome BBA candidates Ana Cassemiro and Naomi Nigusie this coming Fall, made possible through the support from the Wajeeha and Najeeb Family Award and Badrul and Ayesha Haque Family Award. The awards were established in 2022 by husband-and-wife Nidal Haque (BBA ’15) and Risham Najeeb (BBA […]
Posted onIn sales and marketing conversations, timing is everything
New research shows that, when it comes to sales, service, and marketing communications, it’s not just what you say that matters – but just as importantly – when you say it. The findings are contained in the article “When Language Matters”, published in the Journal of Consumer Research. The article was written by Grant Packard, […]
Posted onSchulich’s Dean Signs Partnership Agreement and Visits Alumni in China and Singapore
Schulich recently signed a Memorandum of Understanding with the Southern University of Science and Technology (SUSTech) in Shenzhen, China, and York University’s Lassonde School of Engineering. This joint educational collaboration, part of York’s “3+1+1 Program”, allows engineering students from SUSTech to complete their fourth year at Lassonde and then enroll in the Master of Management […]
Posted onNew Course Offering Prepares Students for Future of Marketing
Earlier this month, Schulich launched a new ‘Future of Marketing’ course for undergraduate students. Taught by Professors David Rice and Martin Waxman, MCM, APR, this is the first university course in the world to focus exclusively on the future of marketing. The lectures and content focus on cutting-edge topics including Generative AI/ChatGPT, synthetic media, neuromarketing […]
Posted onSchulich Participates in Semi-Finals at John Molson Integrated Case Competition (JMICC)
Schulich MBA/JD candidates Ian Chang, Disha Mittal, Abilash Sathyakumar and Shelley Zhang participated in John Molson Integrated Case Competition (JMICC) earlier this month in Montreal and made it all the way to the semi-finals. The competition included 30 teams from 12 countries, competing in five divisions. The competition started with a round robin in each […]
Posted onYounger Workers Key to Boosting Corporate Productivity
New research shows that younger workers significantly increase the innovation produced by their employer companies. The findings are contained in a recently published paper in The Review of Financial Studies titled, “Labor Force Demographics and Corporate Innovation.” The article was co-written by Ambrus Kecskés, Associate Professor of Finance at Schulich, together with François Derrien, Professor […]
Posted onSchulich Experts and Industry Leaders Explore Gen AI and Sustainability at OneEleven
This past week, Schulich hosted three cutting-edge panels focusing on Generative AI and sustainability. “Innovating for a Sustainable Future with GenAI” took place at OneEleven, one of Canada’s most prominent tech accelerators, and brought together industry executives, academic leadership, students, and alumni. The three panels focused on championing AI communities, developing AI marketing strategies, and […]
Posted onSchulich’s Newest Case Competition Targets Supply Chain Sustainability
Schulich is excited to announce the launch of a new case competition for graduate students passionate about supply chain management. The Sustainable Supply Chain Case Challenge offers graduate students from the Schulich School of Business and invited partner institutions the opportunity to apply their knowledge and skills to address a real-world case relevant to the […]
Posted onSchulich finishes #1 in Academics at the 2024 MBA Games
The 2024 MBA Games were held in early January in Niagara Falls, Ontario. Hosted by Brock University, there were 16 teams comprised from top graduate business students from across the country. The MBA Games has three categories, each worth one third of the total scoring: Academics, Athletics and Spirit. There are competitions within each category, […]
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