Detlev Zwick

Our Dean​

Detlev Zwick is Interim Dean of the Schulich School of Business at York University, where he has been a member of the faculty since 2002. Dr. Zwick holds a PhD in Marketing from the University of Rhode Island, as well as Master’s degrees from the University of Memphis and the University of Cologne.

Prior to assuming the position of Interim Dean, Professor Zwick served as the School’s Associate Dean of Academics since 2018 and was Director of Schulich’s BBA/iBBA Program from 2013-2018. He is a member of the York University Senate and currently represents Schulich on the Senate Executive Committee, as well as serving on the Joint Committee on Affirmative Action.

His research explores modern marketing practices and new forms of consumer surveillance, capture and manipulation. It has been published widely in marketing, communication, media culture and sociology journals, as well as in several edited collections. He is co-editor of Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.

He has served as an Editorial board member of the Journal of Macromarketing and Marketing Theory since 2011. He is also an Editorial member of the journal Consumption, Markets and Culture and a Board Member of the International Society for Markets and Development.