Office: SSB N304J
Area(s) of Expertise
About Jane-Michele Clark
Jane-Michèle Clark is a founding partner at the Canadian Business Success Centre, author of soon-to-be-published Point of DistinctionTM, a qualitative research expert and MBA prof at the Schulich School of Business.
Jane-Michèle has some 30 years’ experience developing highly-effective business strategies, integrated marketing campaigns, customer retention and employee engagement programs for B2B and B2C companies in multiple countries, industries and segments. As part of this work, Jane-Michèle has extensive experience helping companies determine how best to work together. Clark’s approach is to gain a deep understanding of the issues at hand and the environment in which they are being experienced – and then facilitate sessions to help companies author the best solution.
Part of this tenure was as the owner of The Q Group, a marketing communications company she and her partner built from scratch to over $15 million in revenue in under two years. She has helped other entrepreneurs grow their companies from start-ups into multi-nationals, too. In addition, she has worked extensively with larger clients such as Ainsworth, Ault Foods, BMW, Bell Canada, Citizens Utilities, Delta Hotels, Honeywell, Lexus, Quickmill, PricewaterhouseCoopers, RBC Dominion Securities and dozens of other blue chip firms.
Her strength and passion: Determining what will give a company a strong, sustainable competitive advantage today and tomorrow along with the best ways of making this a reality… including how to leverage partnerships to advantage and how to motivate employees to realize this vision.
Jane-Michèle has been responsible for several key marketing advances, including the creation of personalized, targeted direct mail in 1980 and, in 1996, the introduction of flat rate long distance for a US telecommunications client – 18 months before AT&T got word of what they were doing and contacted the client to say they were going to copy the move. In both cases, these initiatives caused significant, permanent changes in two industries.
Jane-Michèle was also responsible for the introduction of market research to the Middle East in the early 1980s. As a result of these and other ongoing innovations in the marketing arena, Jane-Michèle has been nominated 10 times for Canadian Woman Entrepreneur of the Year.
Nearly 15 years ago, Jane-Michèle started Q Councils, a program for entrepreneurs that brings together groups of business owners from different industries once a month to focus on their specific business challenges and to provide them with tools to solve these problems and enhance their firms. This grew into the facilitation of full-day peer-to-peer mentoring/ strategic sessions that are held twice a quarter for company presidents and other senior managers of companies in the GTA. Jane-Michèle also conducts corporate training sessions and seminars and speaks regularly on personal branding and professional growth topics.
In addition to her extensive corporate strategy worked, Jane-Michèle has been teaching in the MBA program at the Schulich School of Business on a part-time basis for the past 17 years. Topics include: Marketing Management, Market Research, International Marketing and Strategic Marketing Planning. She also developed the personal branding module, which includes a section on how to leverage social media to advantage, that is now taught in every section of the core Marketing course.
Having worked on both client and agency sides in multiple sectors, and having worked in Canada (with clients in the US and the Caribbean, too) and been responsible for marketing activities in the UAE, Kuwait and Qatar for a French company, Jane-Michèle’s students benefit from myriad business perspectives and case examples. As a result, she has been nominated multiple times for the SSB Teaching Excellence Award (and won the 2nd place award this year) and is a member of the Teaching Excellence committee.
In addition, she is a Strategy Field Study Chair and the BBA Case Competition Program Director at Schulich.