i/BBA Case Competitions: Coaching and the Case Preparation Program

What is the i/BBA Case Competition Preparation Program (iBBA-CCPP)?

The iBBA-CCPP is a free course to support undergrads who want to compete in case competitions, or simply learn more about how to approach cases. The purpose of this program is to help you learn how to structure your case competition submission(s) and how to present the material effectively. The iBBA-CCPP is run by a Schulich Professor and supported by MBA students through the help of the Graduate Business Council and the MBA Case Club.

There will be two courses offered in the upcoming year, one starting on September 22, 2017 and the other starting on  January 12, 2018.

Who Can Join?

All undergrads are welcome, including first year students. If you have never taken part in a case competition before, this is the ideal way to get help and practice in a safe environment. Even if you have competed in many competitions, you will likely still benefit from the sessions.

Simply Want Help or Coaching for a Specific Case Competition?

There is a team of MBA student coaches able, and more than willing, to provide you with help on everything from how to approach the case problem, to reviewing your presentations, to coaching you on your presentation style.

Prof Jane-Michèle Clark can all provide extra coaching on Monday mornings and Fridays at midday.

For student or prof coaching, simply contact Jane-Michèle at jmclark@schulich.yorku.ca to make arrangements.

How Do I Register?

Picture of a male student in a formal suitTo register in this program, please email Professor Jane-Michèle Clark (jmclark@schulich.yorku.ca) and include the following information:

  • Full Name
  • Student Number
  • Schulich email address
  • Alternate email address
  • Phone number
  • Graduation Date
  • Names of competitions previously entered

You will then receive a link that will enable you to enroll in the program and gain access to the Moodle account where each week’s presentations, cases, audition details and other useful information will be posted throughout the term.

Not sure and want to know more first?  Then come to the first session on September 22nd and see for yourself.


2017-2018 Course Dates & Details

There will be two courses each year, one starting in September and the other starting in January.

2017-2018 Course Dates:

Session One: September 22 – November 24, 2017
Session Two: January 12 – March 16, 2018

group of business students presenting to an audience

  • There will be a total of 8 sessions per course, each 3 hours long, culminating with an in-house case competition
    (8 + 1 = 9 in total).
  • The sessions will be held on Fridays from 2:30 – 5:30 p.m. Students must attend all sessions to be eligible for funding and to be allowed to audition for the teams that will represent school in this year’s designated-funding events.
  • Each session to include:
    • Discussion of Key Business Principles (based on competition content components)
    • In-Session mini case examples for discussion
    • Presentation of cases (based on topic taught in previous session) – with peer-to-peer, MBA coach and instructor feedback and evaluation

The 2017 Fall Session Schedule

Date & Location


September 22

  1. Introduction
  2. Admin: Explain funding and application guidelines
  3. Announcement of competitions that will be funded by SSB
  4. How to approach case competitions – the expectations
  5. It’s not what you say, it’s how you say it
September 29

  1. The importance of research
  2. Intro to “root cause analysis”
October 6
The Strategy Framework
October 13
Risk Management (mitigation scenario model)
October 20
Financials (and financial root tree)
October 27 No Session – BBA/iBBA Co-Curricular Day
November 3 Employee Engagement and Culture
November 10
  1. The Brand Planning Wheel (repositioning)
  2. New Product and Marketing Communications Framework
November 17 Collaboration and Joint Venturing
November 24 BBA Competition with outside judges



What Competitions Will Receive SSB Support This Year?

So far the list includes the competitions shown below, but if you have one you would like to see be considered, please send an email to: jmclark@schulich.yorku.ca.





Level of Funding
from SSB

Queen’s Entrepreneurs’ Competition Queen’s University Toronto 3rd week of October and early January $100
Queen’s Conference on the Business Environment Today Queen’s University Kingston November 9-11, 2017 $100
Brock Accounting Competition Brock University St. Catharines November 17 – 19, 2017 $100
LIVE Competition University of Toronto Toronto TBA $100
Ted Rogers Ethical Leadership Case Competition Ryerson University Toronto TBA $2,000 – $4,000

Canada’s Top Ad Exec

DeGroote, 2017
Hamilton January 2018 $100
Battle on Bay Case Competition Ryerson University Finance Society Toronto TBA $450-$550
Leadership Case Competition Western University in conjunction with the University of Calgary London TBA $100
John Molson Undergraduate Case Competition (JMUCC) John Molson School of Business at Concordia University Montreal February 18-24, 2018 $4,000
Scotiabank International Case Competition Western University London March 21-24, 2018 $100
Show Me the Green University of Toronto Mississauga Spring 2018 $50


International Competitions

Schulich is committed to being represented at international competitions that bring together the best schools from around the world. Students taking part in the BBA Case Competition Program, or who successfully completed it in previous years, will be invited to represent the school in one of three international competitions to be announced in September. There will be significant financial support for these competitions.

Note: Although Schulich has had teams compete in the Hult Challenge in previous years, no funding will be provided for this competition moving forward.

What About Competitions Not On the Above List?

If there is a competition that you believe reflects the Schulich School of Business curriculum that is not on the above list, you’re welcome to send an email to Jane-Michèle Clark (jmclark@schulich.yorku.ca). If the competition meets the guidelines set by the school, it is possible that it may be added to the official list. As much as possible, we want to help you enter and do well in case competitions.

Even if your competition does not qualify for funding, you are still welcome to take the program – and still eligible to get additional coaching help as indicated above.



  • People taking part in the BBA-CCPP will be eligible to audition for the team(s) that will represent Schulich at each of the above competitions. Please note: For each of the above competitions, if there is only one team allowed per school, organisers are being informed that only the “sanctioned” team is to be accepted. In other words, students will not be able to submit independent entries for the above 9 competitions.
  • When teams have been formed through the BBA-CCPP, and have received coaching, the team will receive a contribution towards its participation, regardless of outcome – provided all members:
    • Attend all events.
    • Take photos and use social media to promote SSB participation at all events according to the directions that will be posted on the program CMD and provided in the sessions.
    • Write a short blog post for Hollis Sinker, Associate Director Undergraduate Programs Services, to be disseminated through regular Schulich channels.
    • Prepare a short email upon return describing event, activities and making recommendations in terms of future participation, including suggestions to help teams succeed.