i/BBA Case Competition Preparation Program

What Is It?

The i/BBA Case Competition Preparation Program is a free course run by a Schulich Prof and supported by MBA students through the help of the Graduate Business Council and the MBA Case Club.

Who Can Join?

All undergrads are welcome, including first year students. If you have never taken part in a case competition before, this is the ideal way to get help and practice in a safe environment. Even if you have competed in many competitions, you will likely still benefit from the sessions.

DevDen075How Can I Register?

To register in this program, please email Professor Jane-Michèle Clark (jmclark@schulich.yorku.ca) and include the following information:

  • Full Name
  • Student Number
  • Schulich email address
  • Alternate email address
  • Phone number
  • Graduation Date
  • Names of competitions previously entered

You will then receive a link that will enable you to enroll in the program and gain access to the Moodle account where each week’s presentations, cases, audition details and other useful information will be posted throughout the term.

group of business students presenting to an audience2016-2017 Course Dates

There will be two courses each year, one starting in September and the other starting in January.

Session One: September 16th – November 11th, 2016, Room SSB N105
Session Two: January 13th – March 10th, 2017



  • There will be a total of 8 sessions per course, each 3 hours long, culminating with an in-house case competition (8 + 1 = 9 in total).
  • The sessions will be held on Fridays from 2:30 – 5:30 p.m. Students must attend all sessions to be eligible for funding and to be allowed to audition for the teams that will represent school in this year’s designated-funding events.
  • Each session to include:
    • Discussion of Key Business Principles (based on competition content components)
    • In-Session mini case examples for discussion
    • Presentation of cases (based on topic taught in previous session) – with peer-to-peer, MBA coach and instructor feedback and evaluation

The 2016 Fall Session Schedule


Date & Location


September 16

SSB N105

  1. Introduction
  2. Admin: Explain funding and application guidelines
  3. Announcement of competitions that will be funded by SSB
  4. How to approach case competitions – the expectations
  5. It’s not what you say, it’s how you say it
September 23

SSB N105

  1. The importance of research
  2. Intro to “root cause analysis”
September 30

SSB N105

The Strategy Framework
October 7

SSB N105

Risk Management (mitigation scenario model)
October 14

SSB N105

October 21

SSB N105

Employee Engagement and Culture
October 28

SSB N105

  1. The Brand Planning Wheel (repositioning)
  2. New Product and Marketing Communications Framework
November 4

SSB N105

Collaboration and Joint Venturing
November 11

SSB N105

BBA Competition with outside judges

What Competitions Will Receive SSB Support This Year?






Level of Funding
from SSB

Queen’s Entrepreneurs’ Competition Queen’s University Toronto 3rd week of October and early January $100
Queen’s Conference on the Business Environment Today Queen’s University Kingston October 27 – 29, 2016 $100
Brock Accounting Competition Brock University St. Catharines November 2016 $100
LIVE Competition University of Toronto Toronto November
10 – 12, 2016
Ted Rogers Ethical Leadership Case Competition Ryerson University Toronto November
18-19, 2016
$2,000 – $4,000

Canada’s Top Ad Exec

DeGroote, 2017
Hamilton January 2017 $100
Battle on Bay Case Competition Ryerson University Finance Society Toronto January 13-14, 2017 $450-$550
Leadership Case Competition Western University in conjunction with the University of Calgary London Late February/Early March, 2017 $100
John Molson Undergraduate Case Competition (JMUCC) John Molson School of Business at Concordia University Montreal February 19-25, 2017 $4,000
Scotia International Case Competition Western University London Mid-March, 2017 $100
Show Me the Green University of Toronto Mississauga Spring 2017 $50
  • Also under consideration: Participation in the CBS (Copenhagen Business School) Case competition that will be held in Copenhagen from February 25th – March 4th, 2017.

What About Competitions Not On the Above List?

If there is a competition that you believe reflects the Schulich School of Business curriculum that is not on the above list, you’re welcome to send an email to Jane-Michèle Clark (jmclark@schulich.yorku.ca) before the end of September. If the competition meets the guidelines set by the school, it is possible that it may be granted funding and, therefore, be eligible for individual team coaching, too. Even if your competition does not qualify for funding, you are still welcome to take the program – and still eligible to get limited additional help on Friday afternoons between 12:30 and 2:00 pm. Simply e-mail jmclark@schulich.yorku.ca to make arrangements. Please note that this is on a first-come, first-served basis.


  • People taking part in the BBA-CCPP will be eligible to audition for the team(s) that will represent Schulich at each of the above competitions. Please note: For each of the above competitions, if there is only one team allowed per school, organisers are being informed that only the “sanctioned” team is to be accepted. In other words, students will not be able to submit independent entries for the above 9 competitions.
  • When teams have been formed through the BBA-CCPP, and have received coaching, the team will receive a contribution towards its participation, regardless of outcome – provided all members:
    • Attend all events.
    • Take photos and use social media to promote SSB participation at all events according to the directions that will be posted on the program CMD and provided in the sessions.
    • Write a short blog post for Hollis Sinker, Associate Director Undergraduate Programs Services, to be disseminated through regular Schulich channels.
    • Prepare a short email upon return describing event, activities and making recommendations in terms of future participation, including suggestions to help teams succeed.

We really hope you take advantage of this opportunity to learn more about how to succeed with cases.