Experience Schulich Graduate Programs In-Person Open House

Detlev Zwick, Dean

PhD, Marketing (Rhode Island); MS (Memphis); MS (Cologne, Germany)
Dean, Schulich School of Business
Associate Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing Strategy

Detlev Zwick is Dean of the Schulich School of Business at York University, where he guides the School in its mission to develop purpose-driven leaders who aspire to make a difference in business and society.

Under Dean Zwick’s leadership, Schulich is focused on several key strategic initiatives, including delivering a world-class, transformative student learning experience, program innovation, high-impact research and positioning the School at the leading edge of the digital transformation reshaping business.

Prior to becoming Dean, Dr. Zwick served in a number of increasingly senior academic and administrative roles, including Director of Schulich’s BBA/iBBA Program and Associate Dean, Academic, during which he led the School’s rapid transition to remote online learning following the start of the COVID-19 pandemic. He was also a member of the York University Senate and represented Schulich on the Senate Executive Committee.

Dean Zwick is an early pioneer in digital marketing and his research focuses on new marketing technologies and their impact on consumer behaviour. He is co-editor of the book Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.

Carl Sachs

Director of Recruitment and Admissions

Carl Sachs is the Director of Recruitment and Admissions at the Schulich School of Business, York University. With over a decade of experience in higher education and student services, Carl leads the strategic outreach for the school’s MBA, Specialized Masters, and PhD programs, connecting prospective students worldwide with Schulich’s globally recognized business education. His expertise lies in international recruitment, event management, and providing personalized support to applicants. Carl is a familiar face at info sessions, fairs, and webinars, where he shares insights into Schulich’s diverse program offerings and admissions criteria. He is passionate about helping students navigate their academic journeys and achieve their professional goals.

Markus Giesler 

Associate Professor of Marketing

Markus Giesler is a consumer researcher and Professor of Marketing at the Schulich School of Business. His research examines how markets shape human behavior — and how we can shape better markets in return.

His work has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine.

Markus is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science, an ERB member at the Journal of Consumer Research, the Journal of Consumer Psychology, Consumption, Markets and Culture, and Marketing Letters, and previously an Associate Editor at the Journal of Marketing and an Editor at the Journal of Consumer Research (2021-2024).