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Join us at Experience Schulich
Saturday, November 14th, 2026The best way to learn what Schulich has to offer is to attend our in-person Open House on Saturday, November 14th, 2026 from 9:30am to 2:00pm ET. Gain valuable insight into our MBA and Masters programs! You will have the opportunity to tour the Schulich space, meet and chat with the Dean, faculty, students, career coaches, alumni, and admissions representatives.
Click Here to Register!
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Register Here
Experience Schulich Agenda (click to expand)
9:30 - 10:00 AM: Registration
View details Hide detailsSeymour Schulich Building North Entrance
Arrive a bit early (between 9:30 – 9:55am) to check-in at the registration table.
10:00 - 10:15 AM: Welcome & Dean's Keynote Address
View details Hide detailsMcEwen Auditorium
Join us for an introduction to Schulich’s graduate programs from Carl Sachs, Director, Recruitment and Admissions, followed by a keynote address from the Dean, who will share insights into Schulich and what sets our community apart.
- Welcome and Program Overview
- Carl Sachs, Director, Recruitment and Admissions, Schulich
- Keynote Address
- Detlev Zwick, Dean, Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing Strategy
Detlev Zwick, Dean
PhD, Marketing (Rhode Island); MS (Memphis); MS (Cologne, Germany)
Dean, Schulich School of Business
Associate Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing Strategy
Detlev Zwick is Dean of the Schulich School of Business at York University, where he guides the School in its mission to develop purpose-driven leaders who aspire to make a difference in business and society.
Under Dean Zwick’s leadership, Schulich is focused on several key strategic initiatives, including delivering a world-class, transformative student learning experience, program innovation, high-impact research and positioning the School at the leading edge of the digital transformation reshaping business.
Prior to becoming Dean, Dr. Zwick served in a number of increasingly senior academic and administrative roles, including Director of Schulich’s BBA/iBBA Program and Associate Dean, Academic, during which he led the School’s rapid transition to remote online learning following the start of the COVID-19 pandemic. He was also a member of the York University Senate and represented Schulich on the Senate Executive Committee.
Dean Zwick is an early pioneer in digital marketing and his research focuses on new marketing technologies and their impact on consumer behaviour. He is co-editor of the book Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.
Carl Sachs
Director of Recruitment and Admissions
Carl Sachs is the Director of Recruitment and Admissions at the Schulich School of Business, York University. With over a decade of experience in higher education and student services, Carl leads the strategic outreach for the school’s MBA, Specialized Masters, and PhD programs, connecting prospective students worldwide with Schulich’s globally recognized business education. His expertise lies in international recruitment, event management, and providing personalized support to applicants. Carl is a familiar face at info sessions, fairs, and webinars, where he shares insights into Schulich’s diverse program offerings and admissions criteria. He is passionate about helping students navigate their academic journeys and achieve their professional goals.
10:15 - 10:30 AM - Spotlight with Faculty: When AI Shops for You: The Future of Human Brand Leadership
View details Hide detailsMcEwen Auditorium
When AI Shops for You: The Future of Human Brand Leadership
The future of branding isn’t simply about using AI to create better advertising. As intelligent AI agents increasingly help consumers discover brands, evaluate products, and make purchasing decisions, they are transforming how brands compete and create value. But far from making human creativity and leadership obsolete, this transformation opens exciting new opportunities to build meaningful brands, shape consumer experiences, and redefine markets. Drawing on his research on agentic AI and consumer behavior, Professor Markus Giesler explores why human imagination, strategic judgment, and cultural understanding will be more important than ever in a world where people and intelligent machines make decisions together.
Markus Giesler
Professor of Marketing
Markus Giesler is a consumer researcher and Professor of Marketing at the Schulich School of Business. His research examines how markets shape human behavior — and how we can shape better markets in return.
His work has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing and received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine.
Markus is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science, an ERB member at the Journal of Consumer Research, the Journal of Consumer Psychology, Consumption, Markets and Culture, and Marketing Letters, and previously an Associate Editor at the Journal of Marketing and an Editor at the Journal of Consumer Research (2021-2024).
10:45 - 11:45 AM: Concurrent Experience Sessions
View details Hide detailsExperience Sessions | North, West & South Wing
Choose the experience that best matches your goals and interests. Put your problem-solving skills to the test in a mini case competition, sharpen your personal pitch in an interactive career workshop, or connect one-on-one with our Recruitment and Admissions team for an informal pre-assessment of your profile and program fit. Each session offers a hands-on way to experience the support, learning, and opportunities available at Schulich.
3 Experience Sessions (choose you own adventure)
Crack the Case: A Mini Case Competition at Schulich
Step into the action and experience one of the most exciting parts of business school: the case competition. Led by Schulich professor and experienced case competition coach Joe Fayt, this interactive session will challenge you to think critically, work through a real business problem and put your ideas to the test. You’ll get a firsthand taste of how case competitions build teamwork, creativity, problem-solving and presentation skills, while learning why they are such an important part of the Schulich experience across all of our programs.
Design Your Future: What’s Next for Your Career?
Thinking about your next career move but not sure where to start? What if you could stop guessing and start designing your future? Whether you’re considering a career change, exploring graduate business education, or wondering what’s next, making career decisions isn’t always straightforward. But you don’t need to have everything figured out before taking your next step.
Join Schulich’s Centre for Career Design (CCD) for an interactive, hands-on workshop inspired by the principles of Designing Your Life. Rather than simply listening to career advice, you’ll explore your own career questions through practical exercises, guided reflection, and a fresh approach to decision-making.
During this workshop, you will:
- Challenge your assumptions: Identify the questions and beliefs shaping how you think about your career.
- Focus on what you can influence: Distinguish between challenges you can change and those you need to navigate.
- Build your personal compass: Reflect on what matters most to you and how it can guide your career choices.
- Turn uncertainty into opportunity: Learn how to reframe challenges and explore new possibilities.
- Identify practical next steps: Discover how small experiments can help you test career options before making major commitments.
You’ll also experience firsthand how Schulich’s Centre for Career Design supports students in navigating career decisions, exploring opportunities, and shaping their professional futures.
Bring your career questions. Leave with a new perspective, practical tools, and a clearer sense of your next step. You don’t need to have your future figured out. Come discover how to start designing it.
Explore Your Fit: Admissions Pre-Assessment
Meet with members of the Schulich Recruitment and Admissions team for a brief and informal pre-assessment of your academic background, resume, and potential program fit. We’ll help you better understand how your profile may align with Schulich’s admission requirements, explore programs that could match your goals, and discuss possible next steps.
To participate, candidates must complete Steps 1 to 5 of the Schulich application by Wednesday, November 11, 2026. This will allow our team to access your profile, review your academic qualifications where possible in advance, and provide more tailored guidance on-site. Please come prepared with specific questions to make the most of your consultation.
Space is limited to 50 candidates, on a first-come, first-served basis. To accommodate as many candidates as possible, each consultation will be limited to five minutes. Interested candidates must visit the Pre-Assessment Registration Table in the Marketplace between 9:30 and 10:00 a.m. to secure a spot. Consultations take place from 10:45 to 11:45 a.m. Candidates who miss registration may inquire directly at the room, subject to availability.
Please note that this is a brief, informal pre-assessment, not a comprehensive application review. It does not guarantee admission or replace the official application review process.
12:00 - 1:00 PM: Concurrent Program Sessions
View details Hide detailsConcurrent Program Sessions
11 Program Rooms (choose to visit the program room that fits your career goals)
Presenters and panelists are shared below.
12:00 - 2:00 PM: Schulich Connection Hub
View details Hide detailsSchulich Connection Hub | CIBC Marketplace
Join Staff, Faculty, and Current Students in our Connection Hub to ask your Questions and Gain Insight into Schulich’s Student Experience and School Culture.
- Graduate Recruitment & Admissions
- Learn more about the admissions and application process
- Find out how to finance your degree and meet a select group of financial partners
- Discover Schulich Startups and Venture Studio opportunities
- Connect with Student Success – discuss onboarding, advising, and student support
- Student Experience Zone
- Meet our Graduate Business Council (GBC) representatives
- Research Clubs and find one that fits your interests
- Learn about our amazing mobility opportunities (exchange, study tours and more)
- Meet with International Relations for study permit and support services
