Area of Expertise
Mr. Alex Arifuzzaman, MBA is a Founding Partner of Toronto based InterStratics Consultants Inc. which specializes in advanced and innovative analytics to drive corporate strategy. He has relied upon marketing analytics to determine strategy at many of the largest organizations in North America, Europe and Asia. His focus in on using analytics to drive effective marketing decisions.
Alex holds an MBA from the Rotman School of Management, an EMBA from the University of St Gallen in Switzerland and a BA in Applied Geography from Ryerson University.
Alex has been teaching at the Schulich Marketing Department since 2015 with a focus on MKTG 6326 Retail Analytics, MKTG5200 Marketing Management and as a past advisor for the 601 Strategy Field Study. He also teaches Spatial Analytics in the Ryerson Geography Department and Marketing Analytics to all fourth year students at the Ryerson Marketing Department.