MKTG 6820 3.00

This Masters of Marketing program capstone course integrates, extends, and applies MMKG program concepts through a focus on the nearly constant shifts in marketing
plans and implementations shaped and reshaped by marketplace actors (e.g., competitors, customers, internal capabilities). The course blends live case method, an
intensive marketing simulation, and managerial readings and discussions to prepare students to evaluate, create, or respond to market dynamics.

Pre-requisites: This is a core course for MMKG students who have completed all academic progression requirements to start the third and final program term.