MKTG 6480 3.00

Level Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description This course examines the relationship between nonprofit organizations and their external constituencies. It includes a critical examination of the application of marketing theory and practice in a non-traditonal setting (segmentation, target marketing, positioning, the marketing concept and the marketing mix), as well as specialized topics such as social enterprise, volunteer marketing, cause marketing and fundraising. The course would be of interest to those specializing in non-profit management (including the arts), as well as marketing majors who wish to expand their knowledge of marketing principles and techniques. Pre-Requisite: MKTG 5200.030