MKTG 6325 3.00
| Title | RETAIL MARKETING STRATEGIES |
|---|---|
| Level | Graduate |
| Department | MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762 |
| Description | This course examines retail strategies on a number of fronts including: product selection, service quality, pricing, promotion, e-commerce and consumer loyalty. The course provides students with the knowledge required to assess and develop retail strategy within and beyond the Canadian context. Pre-requisite: SB/MKTG 5200 |