MKTG 4440 3.00

Title NEW PRODUCTS
Level Undergraduate
Department Marketing
Description

This course teaches students how to bring a new product or service to market. It will provide you with a firm understanding of the steps you need to follow to bring a new product or service from the idea stage to launch ready.

Prerequisite: SB/MKTG 1030 3.00; Pre/Co-requisite: SB/MKTG 3100 3.00.
Note: Open to Schulich undergraduate students with a minimum of year 3 academic standing.