IMBA 5201 3.00
| Title | MARKETING MANAGEMENT IN A GLOBAL CONTEXT |
|---|---|
| Level | Graduate |
| Department | INTERNATIONAL MBA PROGRAM - ROOM N203, 416-736-5942 fax 416-650-3552 |
| Description | Before making any strategic international decision, an organization needs to gather information to assess the potential of a market and the corresponding risk. This course will give you the tools and frameworks to analyze any country or region of the world to provide that information. |