IMBA 5201 3.00

Title MARKETING MANAGEMENT IN A GLOBAL CONTEXT
Level Graduate
Department INTERNATIONAL MBA PROGRAM - ROOM N203, 416-736-5942 fax 416-650-3552
Description Before making any strategic international decision, an organization needs to gather information to assess the potential of a market and the corresponding risk. This course will give you the tools and frameworks to analyze any country or region of the world to provide that information.