ARTM 6340 3.00
| Title | MEDIA MODELS FROM NETWORK TO NETFLIX |
|---|---|
| Level | Graduate |
| Department | ARTS & MEDIA ADMINISTRATION PROGRAM - ROOM SSB N319, (416) 736-5217 fax (416) 736-5762 |
| Description | This course examines innovative business models adapting to digital disruption and reshaping the global media landscape. Topics include content financing, branding, revenue strategies, and evolving consumer demands for interactive content. Drawing on Canadian and global markets, it analyzes streaming's challenge to traditional media, alongside regulatory and technological impacts, notably Artificial Intelligence. Students gain insights from industry experts. Cross-listed with GS/CMCT 6340 3.00. |