New research reveals that while people often describe events and experiences using past tense (e.g., “That movie had great acting”), sharing the same information using the present tense (“That movie has great acting”) can make the writer or speaker seem more certain, and as a result, more persuasive. The findings are contained in the article […]
Posted onTORONTO – Tuesday, March 28, 2023 – People and organizations share information every day. Journalists tell stories about important recent events. Marketers tell consumers about their product’s accolades. Consumers talk to each other about movies they hated and vacations they loved. When considering such information, both speakers and audiences tend to focus on the things that […]
Posted onThe Schulich School of Business held its exclusive MMKG Alumni2Student Mixer this past week. The event brought together 27 alumni and 81 marketing students for an evening of networking and conversation. Schulich Dean Detlev Zwick, himself a Professor of Marketing, opened the event with a brief speech about the importance of alumni engagement in the […]
Posted onSenior executives from CI Financial and Deloitte visited Schulich to discuss opportunities in the Wealth Management industry this past week. The event, which featured a panel discussion and networking reception, is the second instalment of a partnership with CI Financial titled “Investing in the Future”, which aims to create exclusive experiential learning opportunities for students. […]
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