Book Launch – Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine

 

Tuesday, March 7, 2023
5:00 pm – 8:00 pm EST

York University
Schulich School of Business
4700 Keele Street,
Toronto, ON M3J 1P3

 

You are cordially invited to the book launch for Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine.

Book Synopsis:
Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.
And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the co-founder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.

Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

  • Firing and hiring
  • Disrupting “broken” markets
  • Raising funding
  • Understanding your users
  • Reaching product market fit
  • Making scale-up decisions
  • Going global
  • Deciding when to sell

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world’s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them.

About the Author

As the Co-founder of Waze, the world’s largest community-based driving traffic and navigation app, Uri Levine is a passionate entrepreneur, a disruptor and a 2x ‘unicorn’ builder (Duocorn). Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

He is a world-class speaker on entrepreneurship, disruption, evolution vs. revolutions of markets, mobility, and startups. Motivated to encourage the next generation of thinkers and innovators, he also leads an academic workshop entitled “How to Build a Startup,” aimed at undergraduate and graduate-level business students.

Find out more about his latest book here.

Supported by:

*Everyone who attends will get a free copy of the book.

Photograph Disclaimer
This event will be photographed. If you have any concerns or questions, please contact our Alumni Engagement team at alumni@schulich.yorku.ca. The resulting images may be used in feature stories in print, on the Schulich website and on Schulich’s social media channels.