Vijay Setlur is a Marketing Instructor in the Marketing Department of Schulich School of Business-York University, focusing on the sport and tourism industries. As well, Vijay works with Concacaf (Confederation of North, Central America and Caribbean Association Football), the governing body of soccer for North America, Central America and Caribbean, based in Miami, USA, as a Marketing Instructor with the Professional Football Development department and a Match and Venue Coordinator with the Competitions department, in which he facilitates the execution of matches for club and national team competitions throughout the region.
In academia, Vijay specializes in teaching sport marketing and tourism marketing, applying an “industry-centric” approach to marketing education. This has led to partnerships with leagues, teams, brands, media companies, venues and marketing agencies that have enabled his undergrad students to complete 144 consulting projects for 130 organisations across three continents. These project partnerships, part of his industry-centric approach to marketing education, have helped Vijay be named twice to the Schulich Teaching Excellence Awards Top 10 Undergrad Instructors – 2019-2020 and 2020-2021.
Vijay is also Faculty Advisor for Schulich’s undergraduate sport business club – York Sports Business Association – and has collaborated with the student club to develop and stage 29 industry events, including Canada’s only annual Sports, Media & Entertainment Career Fair, which he founded in 2015. Vijay also provides analysis on sport business and the sport industry to the media, with his commentary having appeared in 265 stories for various outlets including The Canadian Press, The Globe and Mail, Toronto Star, Bloomberg, BNN Bloomberg, CTV News Channel, CTV Toronto, CBC, CBC News Network, Global TV, CITY-TV, CP24, CHCH TV, OneSoccer, CBC Radio, 680 News. Collectively, Vijay’s efforts have helped raise the profile of sport business at Schulich and built Schulich’s brand in the Canadian sport industry.
In the sport industry, Vijay has a variety of experience with roles in marketing, partnership marketing, communications and event management. Vijay’s industry experience includes positions with various organisations including Play On! Canada, Ontario Soccer, Woodbine Entertainment, Global T20 Canada (professional Twenty20 cricket league), Visual Sports Systems, Toronto 2015 Pan American Games, SDI Marketing and FIFA U20 World Cup Canada 2007. Vijay has also worked as a soccer journalist and analyst, and covered various international competitions, including FIFA World Cup, Concacaf Gold Cup and FIFA World Cup Qualifiers, among others that have taken him to stadiums throughout Canada, USA, South Africa and the Caribbean.
The Toronto native enjoys reading, networking, mentoring students, travelling, participating in industry conferences, attending film festivals, exploring Toronto and supporting Canada’s men’s national soccer team – domestically and internationally. Vijay has a Master of Business Administration degree from Schulich School of Business-York University, specializing in marketing, as well as certificates in Public Relations and Event Management from Toronto Metropolitan University (TMU) in Toronto and The George Washington University in Washington, D.C. USA, respectively. He also holds a Bachelor of Applied Arts degree in Urban and Regional Planning from TMU.