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Since 2002, Michael Rochon (BCom, MBA, BPRs) has taught advanced Statistics, Research and Decision Science courses at York University. Michael Rochon has been nominated for the Seymour Schulich Teaching Excellence Award 4 times, each time being in the top 10 for that nomination year. Michael has been involved in many research and consulting initiatives in the financial, healthcare, logistics/transportation, mining, and CPG industries. He is a pioneer in web, social and eCommerce-based technologies and metrics focusing on technological integration, assessment, and measurement.