Area of Expertise
- Artificial Intelligence
- Marketing - Digital
- Social Media
Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. He’s the co-founder of two PR agencies, president of a consultancy, and a LinkedIn Learning instructor. He has worked in the industry for over 25 years.
Martin is also a member of the AIinPR Panel, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.
Martin teaches social media and digital marketing in the Schulich School of Business, the McMaster-Syracuse MCM program, and at Seneca College. He developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies, where he teaches a course on digital reputation management. He regularly speaks at conferences and events across North America.
Martin has a Master of Communications Management from McMaster-Syracuse Universities and was the 2019 recipient of the Institute for Public Relations Makovsky Best Master’s Thesis Award. He was also the 2020 recipient of the Canadian Public Relations Society’s Outstanding Achievement in PR Award.
He has published two books of fiction, and an ebook on multimedia storytelling.