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Honours
2009 Outstanding Professional Contribution Award, presented by MRIA (Marketing Research and Intelligence Association).
2008 Schulich School of Business undergraduate student team (Ajay Sirsi as faculty coach) won the L’Oreal e-strat international finals competition in Paris.
2007 Schulich School of Business undergraduate student team (Ajay Sirsi as faculty coach) won L’Oreal Paris national competition, Montreal, and placed second in division at the international finals in Paris.
2006 Schulich School of Business undergraduate student team (Ajay Sirsi as faculty coach) won L’Oreal Paris national competition, Montreal.
2005 Schulich School of Business undergraduate student team (Ajay Sirsi as faculty coach) won L’Oreal Paris national competition, Montreal.
2004 Schulich School of Business undergraduate student team (Ajay Sirsi as faculty coach) won both top L’Oreal Paris Marketing Awards at the Brandstorm international finals in Paris, France.
1999 Best Article Award for 1996 paper published in the Journal of Consumer Research.
1996 Robert Ferber Award For The Best Interdisciplinary Article Published in the Journal of Consumer Research Based on a Dissertation.
Courses Taught
PhD Course Taught:
Quantitative Methods
Executive Level Courses Taught:
Strategic Brand Management and Product Marketing
Developing and Implementing Strategic Marketing and Sales Plans
Executive Program in Sales Management
Marketing Management
MBA Courses Taught:
Consumer Behavior
Market Research
Organizational Buyer Behavior
Services Marketing
Strategic Market Planning
Analytical Thinking
Strategic Professional Selling
Undergraduate Courses Taught:
Consumer Behavior
Marketing Management
Market Research
Brand Management
Retail Marketing Strategies
Grants
Project Title Role Award Amount Year Awarded Granting Agency Project TitleDeveloping A Sales Course For BBA Students RolePrincipal Investigator Award Amount$10,000.00 Year Awarded2013 Granting AgencyP&G - Course Development Project TitleRole of Product Offering Elements on Brand Preference Formation Among Consumers RolePrincipal Investigator Award Amount$25,000.00 Year Awarded1999 Granting AgencyTetra Pak Canada - Research Grant
Ajay K. Sirsi
Associate Professor of Marketing